The ONE thing every successful marketing plan needs

How to get this fundamental element in place so that you can attract your ideal customer more easily


Are you a mum running your own business? No matter what type of business it is, you NEED to have an effective marketing plan.

It doesn't have to be complicated. It's simply a promise to yourself and your business that you'll spend a little time and energy each week on marketing so you can get in front of the right people and encourage them to buy from you.

To help you get started I want to give you this free mini course that takes you through the ESSENTIAL first step when deciding your marketing activities.


Hi! I'm Erin...

I know how overwhelming marketing can be, and it’s something that is so fundamental that unfortunately your business is unlikely to succeed if you don’t give it the focus and attention it deserves. 

If you miss out this first essential step in your plan, you will be wasting time and money, and feel constantly frustrated that your business isn’t growing as fast as you would like it to.

Over the last 11 years I have built 5 different businesses, and I have been responsible for marketing all of them. I don’t have a degree in marketing. I have taken up online courses, mentoring and coaching and learned the skills required to create effective marketing content which resonates with my ideal customer.

And one thing I have learned is that to create powerful marketing that really works to drive your business forward, it must be built on this one key foundational piece...

In this mini-course I will show you just what that is..

Step away from your plans and good intentions for 2020...

If you haven't got this ONE thing in place, your marketing efforts could be going to waste...

With this mini-course you will learn:

  • How to focus on this one key thing so that you can build the rest of your plan on solid foundations
  • How to dig deep in to who your ideal customer really is so that you can speak to them effectively
  • How to reflect on the questions which are crucial to your business success so that you can make more sales
  • How to use this fundamental step to connect deeply with your ideal clients so that you can create loyal customers


What's Included:

  1. A Video from Erin explaining what this essential step is
  2. A Workbook to guide you through the questions you need to answer
  3. Your next steps

Are you ready to find out the ONE thing you need for any successful Marketing Plan?

The Mumpreneur Collective

As featured in



Learn the ONE thing which any successful marketing plan needs with this short mini course

50% Complete